Nothing could be better than a cleaning product that quickly puts an end to dust and is hypo-allergenic in itself. That’s how we promoted Sara Lee’s Endust and new Endust Free, using free-standing inserts with dollar off coupons, in-store electronic couponing at checkout, along with a complement of sell-in materials for retailers such as Target and Walgreens.

Displays were developed for Target, Walmart and a variety of supermarket chains. Additional packaging concepts were created as a product line extension. These products would be used for treating specific types of surfaces.